Serviceplan Consulting Group

About us


We are a strategy and innovation consultancy for entrepreneurs and marketers who want to be ahead of the game in times of digitalization.

Serviceplan Consulting Group is the Serviceplan Group’s internationally oriented strategy and innovation consultancy for brand, marketing and sales. As an agile consultancy, we help companies move forward in a targeted manner: with innovative products and services and connected communication, marketing and sales. We support our customers in reaching sustainable growth and future-ready organizations through strong brands, innovative products and services, an identity-creating culture and effective communication.

Read more

What we offer

Strategic Brand Management

We take our clients on journeys giving their brands vision and identity, giving people internal and external orientation while awakening desire, in an increasingly complex world.

  • Brand Positioning
  • Brand Experience
  • Brand Architecture
  • Employer Branding
  • Brand Management

Strategic Brand Communication

We help in effectively implementing brand strategies at all points of contact and in the creation of differentiating, credible and relevant brand and customer experiences. In this way we create added value through communication and build strong brands together - in line with our vision of “Building Best Brands”.

  • Creative Planning
  • Integrated Communication Planning
  • Engagement / CRM-Strategie
  • Customer Experience / Journey Management

Strategic Product and Service Innovation

We support every company on its way to growing sustainably and profitably through innovation. We understand innovation as a holistic and collaborative process. Our goal is to continuously optimize the Return on Innovation.

  • Innovation Readiness Check
  • Development of Innovation Culture
  • Innovation Strategy
  • Human Centric Design
  • Business Design
  • Go-to-Market Strategy

Strategic Data Driven Marketing

We accompany our customers on their way to being data-driven organizations. We create added value from data, develop new business models and drive innovation. We believe in better performance through data.

  • Data Driven Maturity Check
  • Marketing Analytics and Strategy
  • Customer Analytics
  • Retail Analytics
  • Digital Analytics

People and Transformation

We inspire, design and accompany organizations on their way into the future. We make organizations strong at their core - and adaptable in their behavior. We call this Tensegrity.

  • Cultural Assessment
  • Upskilling
  • Culture Development and Strategy
  • Ways of Working
  • Organizational Purpose

How we work

It’s great to be smart, it's better to be useful.

We believe, clever thoughts are only good if they serve a greater goal. Being the smartest person in the room is good, being the most supportive one is much better.

The first step to greatness? Togetherness.

We believe, powerful squads are made up of people who always have their colleagues’ backs. We can only become the best versions of ourselves if we are encouraged in a safe environment.


Carpe Why.

We believe a solution is only as good as the energy we put into uncovering what the true problem is. Our best solutions always start with a why. Or two. Or three.

Conformity will never beat diversity.

We believe, the best solutions can come from everywhere. For this reason, we foster collaboration, and welcome manifold thoughts and new territories.